Academics
- Professor of Business Strategy & Marketing, Swiss Management Center
- Professor, Fondazione ISTUD School of Management
- Professor, ESE: European School of Economics
Spotlight
Born in Italy and raised in the U.S.A., Ivo Pezzuto holds the position of Professor of Marketing, Strategy and Business Development at the Swiss Management Center as well as other top European Institutions. Professionally, Professor Pezzuto remains active as a Principal Management Consultant within the marketing, financial services and strategic management industries.
Professor Pezzuto has a successful track record across a fifteen year corporate career in Europe in the positions of manager, senior manager, vice president (Chief Risk Officer), and advisor for leading global banks, financial services institutions and multinational consulting for such firms as: ING Advisory, Citigroup, Diners Club, American Express, Accenture and Fidis (Fiat Group’s financial service holding). He is also an Advisor to Gerson Lehrman Group and Standard & Poor’s Vista Research of New York.
Professor Pezzuto holds a BS degree from New York University Stern School of Business as well as an MA in Economics and MBA degree from SDA Bocconi School of Management. He has attended several executive development seminars in Europe and in the U.S.A. on management consulting, marketing, strategy, credit risk management and general management topics, including the Executive Development Program at the Accenture Center for Professional Development. He has also undertaken doctoral research work (DBA) on strategic management at Swiss Management Center.
Professor Pezzuto’s specialty is in Strategy and Marketing courses to MBA and Doctoral students as well as Executive Education. His interest include: e-marketing, strategic marketing, marketing of services, international marketing, business development, consumer behaviour, marketing research, business marketing, product management, brand management, non-conventional marketing, corporate and business strategy, finance, credit risk management, unsecured lending, and financial services management.
Professor Pezzuto is a bilingual professor speaking both Italian and English fluently. He presently makes Milan his home where he lives with his family.
Professors Pezzuto’s latest article focussing on the economic meltdown can be viewed by clicking the title below:
Miraculous Financial Engineering or Toxic Finance?
You are encouraged to contact Professor Pezzuto at: i.pezzuto@swissmc.ch
